Dabo Swinney Show

Posted by AcktiveMedia on Apr 24, 2010 in Videos | 0 comments

The Dabo Swinney Show previously known as the Tommy Bowden Show was a complete broadcast package provided to Clemson Tigers Sports Properties. Included in the package was the open and close, bump animations, fullscreens, lowered thirds, sponsor animations, transition elements, background animation and more.

Your Online Presence

Posted by AcktiveMedia on Apr 24, 2010 in Blog | 0 comments

We help businesses, entrepreneurs, and freelancers develop their online presence. Everything from website development, video and audio distribution via Youtube or iTunes, blogging, podcasting, and much more. We help you build your digital home on the internet.

Bottsford Vein and Laser

Posted by AcktiveMedia on Apr 22, 2010 in Videos | 0 comments

Established in 1987, Spartanburg Vein Care, LLC, is the first vein care center in the Upstate of South Carolina. It was a pleasure putting together a business video for one of the pioneers in the treatment of varicose and spider veins.

Customer Service Manifesto-Joseph Jaffe

Posted by AcktiveMedia on Apr 21, 2010 in Ebooks and White Papers | 0 comments

Customer Service Manifesto by Joseph Jaffe.

To Download: Right Click on link and select “Save As” then choose your destination folder

Amandasfitness

Posted by AcktiveMedia on Mar 24, 2010 in Videos | 0 comments

A website geared toward educating you about personal fitness. It only made sense to include a video channel as well as setting them up on iTunes.
Click on the image below to see the website for yourself.

Amandsfitness.com

Posted by AcktiveMedia on Mar 24, 2010 in Websites | 0 comments

A website geared toward educating you about personal fitness. It only made sense to include a video channel as well as setting them up on iTunes.
Click on the image below to see the website for yourself.

The Common Craft Way, In Plain English

Posted by AcktiveMedia on Mar 23, 2010 in Blog | 0 comments

I’m a big fan of Common Craft and have mentioned the company at various business meetings, conferences, and blog posts from time to time. An amazing simplistic approach to explaining the most complicated concepts. If you never heard of them or their “In Plain English” videos, do yourself a big favor and go to their website at http://commoncraft.com. I had a chance to communicate with Lee LeFever about their company and how they got started. Here’s the Q&A.

Q: When did you start actively using the internet to build your business?
A: 2003, when I founded the company.

Q: How have you seen your company grow using the power of community building?
A: We make videos and we’ve been able to use our blog and YouTube to create fan community. Our videos have been viewed over 10 million times, partially because of links being shared in the social media world.

Q: What specific “social media” tool do you think best contributes to your
success? i.e. blogs, videos, comments,etc
A: Our blog, YouTube and Twitter.

Q: Why do you think digital media and the internet contribute to your
success?
A: Free distribution, marketing and communication. We’re in the business of selling digital downloads of our videos and thanks to web based tools – we have no middlemen. We create, edit, market, sell, distribute and support all from a small home-based business run by 2 people.

Q: What would be your recommendation to businesses wanting to go online with
a product or service?
A: Small is beautiful. Always look for ways to simplify, streamline and reduce. Stay agile and be ready to change some of the ideas you’ve held for years.

Q: What is your average number of comments and commentors?
A: 20 comments on a blog post maybe?

Q: What is the average traffic to your site? Pageviews/visitors
A: Pageviews: 300k per month; Uniques: 125k

Q: What changes have you seen since going online?
A: We’ve always been online, there was no offline Common Craft. Lately we’ve seen a lot of demand from organizations who are very serious about communicating differently (internally and externally). Like consumers, they are tired of all the jargon and buzz words. They want and need people who can help them get across big ideas and concepts.

Great insight from a company that never existed before the internet but yet is making a huge impact in the world through the use of digital media. My thanks to Lee LeFever for taking the time to answer my questions.

Commoncraft Videos

Optimizing Your Website for Mobile Platforms

Posted by AcktiveMedia on Mar 22, 2010 in Blog | 0 comments

I ran across this podcast while doing some work for a client. The idea that you need to optimize your website for mobile platforms is as true today as it was when this episode was released last year. Your business has to stay current with the latest trends in consumer buying habits as well as what they’re using in the way of communication tools. How are you planning to do business with the mobile consumer? Leave your comments below.

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

August Trometer, author of the Digital Shortcut called Optimizing Your Website for Mobile Safari, talks with Barbara Gavin about what inspired him to write it. He points out several of the differences between the phone and the desktop.
Episode Link
For more podcasts like these, go to Informit.com/podcasts

Understanding Social Media

Posted by AcktiveMedia on Mar 5, 2010 in Blog | 0 comments

So what is this stuff called social media and why should I care?” is a question I get asked quite frequently. Now, I’m pretty good with analogies, so inevitably I start replacing social media with every other form of communication we’ve had in history like email, cable, tv, radio, mail, phone, newspaper, stone tablet, well you get the idea but then I say imagine doing all of that, instantly, sitting in front of your computer. Sharing with people who are interested in the same things you are and want to share with you. That’s social media. Sometimes, some of my clients need a visual and more often than not, I refer them to Lee and Sachi LeFever at CommonCraft.com. Take a look at the video below if you’re still grappling with the concept of social media. These guys do a phenom job when it comes to explaining things. So what do you think, did they do a good job or what?

Want to Learn More, Here are some related articles:

Related articles by Zemanta

• Social Media Success for Small Business (mintzwordz.com)
• Social meda success small business (slideshare.net)
• Social Media: the Rainbow Theory (slideshare.net)

Who Would You Trust?

Posted by AcktiveMedia on Mar 5, 2010 in Blog | 0 comments

Would you take medical advice from a doctor who smokes?
Would you take nutrition and diet advice from someone overweight?
Would you buy a Ford or Chevy from a salespeson that drives a Nissan?
Would you buy a PC from someone who works on a mac?
Would you take business advice from someone unemployed?
Would you listen to someone give advice on social media that doesn’t use twitter or facebook?