Marketing with Humor
AcktiveBlog
Nothing wrong with humor when marketing. Actually, I think alot of times it's almost necessary. We are so bombarded with messages that humor in commercial messages will often satisfy the need for constant entertainment. I think that's one of the reasons many Superbowl commercials have comedic undertones. Take a look at McDonald's latest microsite.
I'm not sure if it's enough to generate a community but it does a decent job of engaging the viewer with online video. I thinking playing off the very familiar adage, which came first? The chicken of the egg? was a very smart decision. We'll have to see how the site does before rendering a verdict.
I agree
but unfortunately until companines start to understand that more of their Superboowl ad budget could be spent on other brand building ventures, this hamster wheel just keeps getting bigger and bigger each year. I think I just read somewhere that a 30 sec ad next year will be to the tune of $2.2M. Now that's enough to start a new company, help in the war on poverty, build a new health clinic, or... promote your business in the biggest event of the year and hope nobody goes to bathroom during the commercial break. Interesting how we gravitate to the "big" things in life.
Superbowl Spots
Sure humour can be a great way to break through the clutter but there are a number of other techniques that use as well.
I'm not a big fan of wasting millions on Superbowl Spots, even if they are hilarious.
Interesting blog you have here.
Zac Martin
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