Deciding on Goals and Choosing the Right Platform
Before getting started with email marketing, it would be wise to establish your goals first. Decisions on platforms, content, and calendar become a lot easier.
Setting Up Your Goals
It shouldn’t come as a surprise that people are most likely to open personal emails, so creating an immediate connection with your subscribers is critical. Deciding on the "why" behind your email program is the first step. Are you looking to sell, inform, educate, or inspire?