Understanding Social Media

Posted by AcktiveMedia on Mar 5, 2010 in Blog | 0 comments

So what is this stuff called social media and why should I care?” is a question I get asked quite frequently. Now, I’m pretty good with analogies, so inevitably I start replacing social media with every other form of communication we’ve had in history like email, cable, tv, radio, mail, phone, newspaper, stone tablet, well you get the idea but then I say imagine doing all of that, instantly, sitting in front of your computer. Sharing with people who are interested in the same things you are and want to share with you. That’s social media. Sometimes, some of my clients need a visual and more often than not, I refer them to Lee and Sachi LeFever at CommonCraft.com. Take a look at the video below if you’re still grappling with the concept of social media. These guys do a phenom job when it comes to explaining things. So what do you think, did they do a good job or what?

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