Top 5 Phrases a Small Business Needs Help

Posted by AcktiveMedia on Apr 11, 2009 in Blog | 0 comments

Down economy? That’s not what you hear from small business owners. What I found out while asking them if they’re looking into new ways to find customers or build better relationships was baffling. Many of them are saying things like
“business is great,” “we’re doing okay,” or “we’ve got a full staff and couldn’t be happier.”

Huh? Did I miss the latest news bulletin about being in a recession. If you’re a business owner, and have prepared wisely for the weak economy…this is the best time to market even more to your customers and potential clients. And if you didn’t… you’ve got no choice but to market your stuff. Nobody knew you existed before the fall and they’re not going to know you if you don’t engage them now. The idea of expressing outward success publicly while sitting behind the business curtain gritting your teeth when the latest revenue reports comes in seems silly.

Of course, I will concede that exposing any weakness as a small business could start a stampede of recently laid off marketing/advertising account executives to your doorstep. Like lions looking for some fresh meat, they’ve got to eat too.

But what if they’re bringing you some ammo for your next marketing campaign.A tidbit about social media or want to help you start a blog, shoot your picture for a startup online mag. The truth is many small business are reading the writing on the revenue wall and facing a bitter-sweet reality of a trickling money stream.

The hard nut to crack… is that even when there are online apps and technologies that are free…again…FREE why are small businesses unwilling to take a chance and listen?

If you’re talking to a business owner or office manager and any or all of these phrases come out…you know there’s more going on behind the great curtain and an opportunity to help is at your doorstep:

We’ve already done all our marketing for the year.
Somebody else does our website.
We’re in real estate when don’t need any of that online stuff.
I’m not interested in free marketing opportunities.
We don’t do any marketing in town, we’re a satellite office.

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